Super Bowl Economics

The Super Bowl has become more than just a game, however. For decades, it has been the most-watched televised event in North America, routinely drawing audiences of more than 100 million viewers. Being at the Super Bowl is a sign of prestige, with attendees paying thousands of dollars for a single ticket. Companies pay millions to get a 30-second commercial before an audience. It’s the one event that celebrity performers line up to play—for free.

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