One of the most spectacular events in the startup world this year was the collapse of The We Company IPO. Originally WeWork, We is a company that is, essentially, a gigantic sublessor. Started in 2010 by Adam Neumann, the vision of We was to provide collaborative short-term leases to companies. Later, it would branch out into gyms, schools, and apartment rentals. Along the way, the company attracted investors to the tune of billions, such as SoftBank’s $9 billion stake. The company was set to go public this year with an expected market valuation of $47 billion. This sky-high valuation was based on the fact that We managed to define itself as a technology company. To this day, no one is quite sure what technology was actually offered. Read more here:
